Consumption Economics: The New Rules of Tech
Professional Services Press, 2009
Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of both large and emerging technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services in now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then the technology marketplace has significantly matured, and a new set of strategy challenges for product-centric companies becomes evident. And of course, there is a new chasm that companies must decide how to cross: The Services Chasm. A majority of product companies analyzed for this book are hesitant to pursue emerging services opportunities, thus sacrificing badly needed margin dollars and creating confusion for service partners and customers alike, ultimately crippling product success. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action. A must reference book for the next generation of business leaders tasked to successfully drive technology solutions to the marketplace.
Prentice Hall, 2002
Guide to structuring a technology professional services organization.
Review from amazon.com:
14 of 14 people found the following review helpful: 5.0 out of 5 stars Finally!, June 21, 2002
Professional Services Press, 2005
Frameworks for aligning PS strategy in an embedded PS organization
Review from amazon:
2 of 2 people found the following review helpful: 5.0 out of 5 stars If you're new to the PS management ranks, the book is a MUST, April 7, 2007